When owned panel supply is short, marketplace integrations such as PureSpectrum, Cint, and Make Opinion help extend reach. CKP Script supports redirects, outcome tracking, and return-to-panel flows so mixed sample still lands in one operational picture.
When to use marketplace routing
Use marketplace top-ups for thin cells, unexpected IR drops, or multi-market bursts — not as a replacement for panel strategy. Track quality and completes alongside owned-panel fieldwork in the same dashboards.