Market Research Guides8 min read
How research teams lift incidence rates with better survey design
Question order, length, and screening patterns that improve IR on client projects without lowering data quality.
Read guideResourcesThe research library.
The research library.
Blogs, docs, FAQs, guides & case studies
Editorial and product resources for research companies and insights teams.
FeaturedCase Study
rewards · wallet
Respondent wallet preview
1,240 pts
≈ £62.00 redeemable
Available
1,040
Pending
200
Lifetime
3,860
Redeem progress100 pts min
Reward provider
TremendousTangoVirtual Incentives
Redemption history
- Claimed
Brand Tracker Q3
120 pts · £6.00 · Tremendous
- Approved
Pack Test · Snacks
80 pts · £4.00 · Tango
- Requested
Concept Screen
100 pts · £5.00 · Tremendous
How research teams cut fieldwork ops with automated incentives
12 min read · Case study
Case study
From payout spreadsheets to automated rewards in one workspace
A published look at how research teams use CKP Script for incentive routing, approvals, and fewer ops tickets — illustrative results only, not a live client survey.
Read case studyLatest articles
Industry articles, product updates and guides
Editorial content for research companies and insights teams.
Industry Articles6 min read
What clients expect from fieldwork in 2026
Transparency, speed, and a better respondent experience are now baseline requirements for winning research briefs.
Read articleProduct Updates4 min read
Panel management improvements: matching and quota controls
New quota tools and matching workflows that help research teams launch cleaner studies faster.
View docsBlogs12 min read
How one research team automated incentives and cut fieldwork ops by 40%
Incentive routing, approval flows, and fewer payout support tickets for project managers.
Read case studyMarket Research Guides7 min read
Best practices for managing healthcare professional panels
Verification, specialty targeting, and compliance-ready templates for HCP fieldwork.
Read guideIndustry Articles5 min read
The psychology of question ordering — why sequence matters
How early questions set context and quietly reshape every answer that follows in quantitative studies.
Read articleBlogs9 min read
Reaching C-suite decision makers: panel strategies that work
Screening, incentives, and timing tips for high-seniority B2B fieldwork.
Read blogProduct Updates4 min read
Smarter question suggestions are now live
Recommendations to clarify wording, reduce bias, and lift completion — careful product tooling, not over-promised AI.
View updateLibrary
Docs, FAQs, guides & case studies
Reference material for research teams — separate from the latest articles above.
Guides8 min read
Writing survey questions that don’t introduce bias
Guides12 min read
How to set up a B2B research panel from scratch
Guides15 min read
GDPR and research: a complete compliance guide
DocumentationDocs
Getting started: workspaces, roles, and permissions
DocumentationDocs
Incentive providers: Tremendous, Tango & Virtual Incentives
DocumentationDocs
Marketplace routing with PureSpectrum
FAQsFAQ
How does pricing work for sample and incentives?
FAQsFAQ
Is CKP Script a panel company?
FAQsFAQ
Can we white-label surveys for our clients?
Case StudiesCase study
Multi-market fieldwork coordinated from one workspace
Sample scripting capabilities
Question types research teams use every day
Illustrative scripting capabilities — not live client surveys. Explore the full builder on the Platform page.
Multiple choice
Single and multi-select with custom options and none-of-the-above.
NPS & rating scales
0–10 recommendation scales and star/slider ratings for trackers.
Matrix grids
Row × column grids for attribute ratings and brand batteries.
Logic & branching
Skip patterns, display logic, piping, and quotas in one builder.
Open text
Verbatim capture with length controls for qualitative depth.
Sliders & ranking
Price sensitivity, MaxDiff-style ranking, and preference trade-offs.
Screeners
Eligibility questions that protect incidence and sample quality.
Live preview
Desktop and mobile preview so research teams check respondent UX before launch.
FAQs
Answers for research companies
No. This is B2B SaaS for research companies. You manage your own panels and respondent experience — we do not recruit respondents against you or operate as a public join-panel marketplace.
For research companies
Ready to deliver a better respondent experience?
Deliver a better respondent experience through powerful scripting, panel management, incentives, dashboards, and automation.